Everich Partnership

Everich and Whitesands announce an exclusive partnership to deliver specialized drinkware solutions for the Americas’ food and beverage industry.

Hangzhou, April 2, 2024 – Building upon their six-year collaboration, Everich and Whitesands are enhancing their alliance through an exclusive partnership, focusing on providing innovative drinkware solutions for Americas’ food and beverage brands.

This initiative is designed to establish new benchmarks in innovation, design, engineering, and supply chain management, and introduces a cutting-edge Drinkware Customization and Direct-to-Consumer (DTC) platform, with a primary focus on the US market. Managed by Whitesands and leveraging Everich’s expertise in customization, the platform is set to cater to the sophisticated needs of modern consumers and retailers, offering unique, personalized drinkware options.

Michael Yao, CEO of Everich, expressed the strategic importance of this alliance, stating, “Partnering with Whitesands marks a significant step for us in the food and beverage sector. By combining our strengths, we aim to exceed customer expectations and create new opportunities that resonate with their needs. Our shared commitment to innovation and quality will redefine drinkware standards for the industry.”

Echoing Yao’s sentiments, Carlos Lopez, CEO of Whitesands, underscored the partnership’s potential to innovate. “The synergy between Everich’s customization and manufacturing excellence and Whitesands’ strategic, innovative, and distribution strengths is tremendous. We’re excited to explore the limits of what we can achieve together,” Lopez commented.

The Everich-Whitesands partnership exemplifies the impact of collaborative innovation, setting a new precedent in delivering superior drinkware solutions to the food and beverage market.